Brand Identity: Is there a difference between brand identity and person’s identity?

Brand Identity: Is there a difference between brand identity and person’s identity?

What is brand identity?

Before understanding brand identity, I want to ask you one question?

Think for instance, what is your identity?

 

branding_strategies
Ideas

Now tell me, if we think of our identity, is it just our name or something more than that?

 

Along with our name, it is how people know us as a human. In other words, it is a perception people around us have about us. They identify us as a specific type of person based on certain habits and some specific behavior we have with respect to them and others. Accordingly, they make certain perception of our identity.

 

Similarly, Brand identity is the perception people have created in their minds about the business entity depending on work that business has done for the wellbeing of people.

 

How authentic is it?

 

Was it done to show in media to gain trust of people or it is done on an authentic base.

People identify the purpose of any business based on behavior of the business in building their brand in the market.

What Product or service they have?

Some business tell qualities of their product or service to attract customers. This type of branding in a business is sale based. They are only telling what they have, that’s it.

 

So, obviously people make a perception that this brand is just trying to pull their money and they don’t care or bother whether people have that extra money to buy it or they are going in pains to buy it.

How useful is the product or service?

Some business advertise about the benefits their customers will get after buying the product or service that business is offering. This type of branding in a business expresses how the product or service will solve their problems.

 

So such business gain some trust of customers in the product or service due to their branding method as they perceive that their problems are being solved by these business entities so consumer’s perception of such business is good.

What is the purpose of business?

Some other business entities brand their products or services in a very different unique way. This branding is so unique that it can’t be copied by any other business entity.

This is because their business branding is based on the principle purpose and intention of the business which is for the good and wellbeing of their customers.

 

In other words, they use customer centric branding strategy which is unique principle based. This branding definitely gains trust of people.

People perceive that such business thinks day in and day out only to create a better life for them. So, such business branding entities gain Mass Trust.

Conclusion:

Now, you see the identity of any business entity totally depends on the way the branding is done and most importantly perception of the people about the business entity.

So, it is clear that be it the identity of a person or a business brand, in life identity depends on the principle purpose and intention that person or business brand keep.

 

 

IMPORTANCE OF AUTHENTICITY IN BRAND IDENTITY

 

Here is a list of points that should be taken into consideration to build an authentic brand identity.

 

  1. Be human:

 

  • Almost, most business organizations try to upscale their product or service by providing the qualities their product or service is giving over their competitor’s product or service to prove themselves more efficient than their competitor.
  • While doing so they try to give a more appealing value to their product or service over their competitor’s product or service.
  • In this practice, they end up spending more on creating colorful logo, creative design and running advertises to brand their product or service more appealing to their consumers than their competitors.
  • They forget that, their consumers are human a social animal who trust and believe other human being and not any logo, design, advertise or brand of product or service.
  • PEOPLE BELIVE PEOPLE AND NOT ANY LOGO OR BRAND as such. A renowned phrase in our national language “LOG LOGOAN SE BAANATE HAI LOGO SE NAHI”.

 

  1. Focus on relationship building:

 

Most Business entities spend lot of time and money in telling about themselves, their organization, their employees and products or services they impart.

 

Following points should be taken into consideration by business entities.

 

  • They forget that consumers or people are not interested in knowing what they are as a business.
  • On the contrary, Consumers are interested in knowing what do the business entities think of their problems and needs.
  • Do the business find out how their consumers life will become comfortable after using the product or service of these business
  • Ask for comments, feedback and reviews from the consumers to understand their needs.
  • Consumers feel the value imparted to them by asking their feedback and comments. This build trust of consumers on

 

  1. Talk to real people:

 

Understand the views of consumers through social media channels and emails.

 

  • Business entities should not just sell their products and sit back like the past times of business.
  • Previously, consumers didn’t had voice to express their views about a product or service.
  • Now, consumers are aware of their rights of getting quality service and quality product.
  • People engage on social media to openly talk and comment on different brands and business.
  • Business entities can now impart their mail id and social media presence on linkedIn, Instagram, Facebook, Youtube and so.
  • Consumer give their real view about the business, product or service as it is a community poll.
  • This way any business can easily identify their image in the eyes of people.
  • .This can help business entities identify the true problems their consumers are facing and their true needs.
  • This information can be used to create right products and services with right features to it that will fulfill their consumer’s needs.

 

  1. Show yourself:

 

Business needs to walk their talk.

  • Business should work genuinely to build product or service to fulfill their consumer’s needs.
  • The business head, CEO should openly communicate with all levels of his/her employees.
  • One example of this authentic ethical behavior is in Godrej all the categories of employees and heads sit and eat in one single the same food cooked in the company’s canteen.
  • The above example represents equality and humanity of this business
  • This behavior of the business imbibe trust and honesty of this business in the minds of people.

 

  1. Read More:
  • Business entities should keep updating and building the knowledge of thier field.
  • Business entities should always be aware of the steps taken by other business and the reasons for it.
  • Business head keep reading about successful business and applying the inputs they get to build and grow their own
  • Business entities should keep themselves aware of the growing technologies and methods of running business to keep themselves at par with the changing age or be agile.

 

  1. Build your strength:

 

  • Business shall do SWOT analysis.
  • Business entities should identify their strength and weakness in comparison to their competitors.
  • Business entities can work on their strengths to compete in the market.
  • Business entities should identify the gaps where there competitors are lacking and they can gain by building the desirable product or service that is needed by their consumers.

 

Hence, we saw how by understanding consumers perception and knowing their needs and requirements in a humanly manner any business can grow without spending needlessly on unnecessary aspects of building their identity.

 

Now tell me, if we think of our identity, is it just our name or something more than that?

 

Along with our name, it is how people know us as a human. In other words, it is a perception people around us have about us. They identify us as a specific type of person based on certain habits and some specific behavior we have with respect to them and others. Accordingly, they make certain perception of our identity.

 

Similarly, Brand identity is the perception people have created in their minds about the business entity depending on work that business has done for the wellbeing of people.

 

How authentic is it?

 

Was it done to show in media to gain trust of people or it is done on an authentic base.

People identify the purpose of any business based on behavior of the business in building their brand in the market.

What Product or service they have?

Some business tell qualities of their product or service to attract customers. This type of branding in a business is sale based. They are only telling what they have, that’s it.

 

So, obviously people make a perception that this brand is just trying to pull their money and they don’t care or bother whether people have that extra money to buy it or they are going in pains to buy it.

How useful is the product or service?

Some business advertise about the benefits their customers will get after buying the product or service that business is offering. This type of branding in a business expresses how the product or service will solve their problems.

 

So such business gain some trust of customers in the product or service due to their branding method as they perceive that their problems are being solved by these business entities so consumer’s perception of such business is good.

What is the purpose of business?

Some other business entities brand their products or services in a very different unique way. This branding is so unique that it can’t be copied by any other business entity.

This is because their business branding is based on the principle purpose and intention of the business which is for the good and wellbeing of their customers.

 

In other words, they use customer centric branding strategy which is unique principle based. This branding definitely gains trust of people.

People perceive that such business thinks day in and day out only to create a better life for them. So, such business branding entities gain Mass Trust.

Conclusion:

Now, you see the identity of any business entity totally depends on the way the branding is done and most importantly perception of the people about the business entity.

So, it is clear that be it the identity of a person or a business brand, in life identity depends on the principle purpose and intention that person or business brand keep.

 

 

IMPORTANCE OF AUTHENTICITY IN BRAND IDENTITY

 

Here is a list of points that should be taken into consideration to build an authentic brand identity.

 

  1. Be human:

 

  • Almost, most business organizations try to upscale their product or service by providing the qualities their product or service is giving over their competitor’s product or service to prove themselves more efficient than their competitor.
  • While doing so they try to give a more appealing value to their product or service over their competitor’s product or service.
  • In this practice, they end up spending more on creating colorful logo, creative design and running advertises to brand their product or service more appealing to their consumers than their competitors.
  • They forget that, their consumers are human a social animal who trust and believe other human being and not any logo, design, advertise or brand of product or service.
  • PEOPLE BELIVE PEOPLE AND NOT ANY LOGO OR BRAND as such. A renowned phrase in our national language “LOG LOGOAN SE BAANATE HAI LOGO SE NAHI”.

 

  1. Focus on relationship building:

 

Most Business entities spend lot of time and money in telling about themselves, their organization, their employees and products or services they impart.

 

Following points should be taken into consideration by business entities.

 

  • They forget that consumers or people are not interested in knowing what they are as a business.
  • On the contrary, Consumers are interested in knowing what do the business entities think of their problems and needs.
  • Do the business find out how their consumers life will become comfortable after using the product or service of these business
  • Ask for comments, feedback and reviews from the consumers to understand their needs.
  • Consumers feel the value imparted to them by asking their feedback and comments. This build trust of consumers on

 

  1. Talk to real people:

 

Understand the views of consumers through social media channels and emails.

 

  • Business entities should not just sell their products and sit back like the past times of business.
  • Previously, consumers didn’t had voice to express their views about a product or service.
  • Now, consumers are aware of their rights of getting quality service and quality product.
  • People engage on social media to openly talk and comment on different brands and business.
  • Business entities can now impart their mail id and social media presence on linkedIn, Instagram, Facebook, Youtube and so.
  • Consumer give their real view about the business, product or service as it is a community poll.
  • This way any business can easily identify their image in the eyes of people.
  • .This can help business entities identify the true problems their consumers are facing and their true needs.
  • This information can be used to create right products and services with right features to it that will fulfill their consumer’s needs.

 

  1. Show yourself:

 

Business needs to walk their talk.

  • Business should work genuinely to build product or service to fulfill their consumer’s needs.
  • The business head, CEO should openly communicate with all levels of his/her employees.
  • One example of this authentic ethical behavior is in Godrej all the categories of employees and heads sit and eat in one single the same food cooked in the company’s canteen.
  • The above example represents equality and humanity of this business
  • This behavior of the business imbibe trust and honesty of this business in the minds of people.

 

  1. Read More:
  • Business entities should keep updating and building the knowledge of their field.
  • Business entities should always be aware of the steps taken by other business and the reasons for it.
  • Business head keep reading about successful business and applying the inputs they get to build and grow their own
  • Business entities should keep themselves aware of the growing technologies and methods of running business to keep themselves at par with the changing age or be agile.

 

  1. Build your strength:

 

  • Business shall do SWOT analysis.
  • Business entities should identify their strength and weakness in comparison to their competitors.
  • Business entities can work on their strengths to compete in the market.
  • Business entities should identify the gaps where there competitors are lacking and they can gain by building the desirable product or service that is needed by their consumers.

 

Hence, we saw how by understanding consumers perception and knowing their needs and requirements in a humanly manner any business can grow without spending needlessly on unnecessary aspects of building their identity.

 

I am sure, you have got many new ideas to grow your business after going through my blog article.

Do let me know your approach to this article on business identity.

If any questions in your mind have remained unanswered in this article then do comment below to ask them.

Also, comment on how you felt after going through this article?

 

About me: I am on a mission to help 1.00.000 people identify their inner talent and build and grow it to live a peaceful life.

-Mrunali

 

Thank you.

Does your business have what it takes to succeed in today’s increasingly competitive marketplace?

Brand strategy must consider the purpose, intention of business in tune with product positioning.

Why is brand strategy so important?

 

Introduction:

 

Brand Strategy:

Strategic representation of your brand to attract and appeal your customers based on principle of serving them with quality and determination is brand strategy.

 

Proven 14 steps for building a brand strategy:

 

brand-strategy

What is the need of building a personal brand?

  • Develop your internal brand:

Internal brand constitute of substance-the principles of your business in 4 different form- your purpose, vision, mission and values.

 

  1. Purpose – Your intention of serving your customer-internal belief statement.
  2. Vision—Aspirations of achieving success.
  3. Mission—Commitment-Attain committed goals.
  4. Values—Holds in place the purpose, vision and mission of business.

 

Why you should craft a unique brand position?

brand-design

  • Position your brand:

  1. Define your target audience-understand in depth all aspects of them.
  2. Take into consideration their problems regarding their needs for which your product is a solution.
  • Identify your competitors: Map your market landscape-know the competitors present in market and what your audience are getting from them.
  • SWOT analysis:
  1. Know your competitors strengths and weakness in the product which is appealing to your customers.
  2. Search for a gap in the strengths of what your competitor is serving which can become your opportunity to serve your customers.
  3. Use a different strategy than your competitor that appeals the customers.

 

Why you should express the qualities of your product and brand?

brand-strategy

  • Brand Expression: Expressing the feel of your business for your customers.
  • Brand character:

Brand character represent personality, authentic authoritative brand voice of your business.

  • Shape your brand personality:

Personal characteristics are in alignment with the code of conduct in business that connect and infuse these characteristics of your brand with your products in an authentic way that appeal your customers.

  • Identify tone of your own brand voice:

What we say to our audience is important but how we say it is more valuable.

  • Verbal expression:brand expression

Communicating your brand expression through words.

  • Create your own brand name and Tag line:

Search for a unique trustworthy product serving related idea that clearly represent your brand Identity, use it as your brand name. Add a tag line mentioning the purpose of your business. Along with a promise of commitment to serving customers.

  • Core message:
  • Expression of your principle purpose of creating business and products needed by your customers.
  • Spicy telling:

Expressing the all above statements in an attractive and appealing manner to your customers.

 

How you can reach your brand expression to your customers?

 

Visual expression:brand-strategy

Communicating your brand expression through media and advertisements.

  • Visual identity:

Create your own unique brand logo that represents the purpose of your business.

  • Design a unique advertising strategy to limelight your product is in alignment with the purpose of your business.
  • Typography:

Represent your product in printed format in such a way that your customers feel they need it and want to buy it to fulfill their need.

  • Develop your messaging strategy:

How you are going to convey your message to your customer. What do you want to convey?

  • Craft your own original brand story:

Write an original story of the purpose and intention behind the setup of your business. Telling your belief and commitment for serving the customers.

  • Presence:

Brand and advertise your product in all possible media and typographs where your customers will see it. Be it physical stores, books, journals, e-commerce and so on.

Even if a desktop version of your marketing content looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely they are to purchase.

brand-authenticity

Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they’ll continuously want to engage with.

Making Effective Digital Marketing Strategy is really a big task. You have to do a lot of homework for that.

First of all, make sure you know all the aspects of Digital Marketing that are very much needed in the task you are going to put on.

Now when you are ready to make strategy for this, lets consider some points:

  • Decide who are your Customers: You must be knowing who you are selling to. It is the most important step to find – Who, When, What, and Where your customer is.
  • Check for their Interests: The audience never responds to that content/information they are not interested in. So you must work on it, and have to do some research on the interests of your targeted customers to approach them in a better way.
  • Create Engaging and Interesting Content: When connecting with the customer, you must seem to be interesting to them. Your content must engage them within your words so that they may not loose interest in you and read your content till the end. This is the only way you can convey your idea to your audience.
  • Offer a Deal that Excites Both: The customer will only work with you if he feels that he is getting more than what he is paying. So try to create a deal that may not offset you and also make the customer happy with the deal.
  • Use your Digital Marketing Skills: Now the time has come when you have to show up your skills and impress the customer.
  • Follow up: Now the time came for the follow ups. Its always said, “Once a customer, always will be a customer”. Once someone have hired you for your service can also be turned out to your customer again, the only thing you need to do is a better Follow up. You can also use your digital marketing skills here, like –
    • Social Media Marketing,
    • Email Marketing,
    • Influence Marketing, etc.

personal-brand

Conclusion:

 

Thus, we have seen there are many aspects which needs to be taken into consideration while branding a product or a service. These may be to craft your brand collateral, devise brand awareness strategy, position to launch your brand then every time analyze, optimize and evolve using SWOT analysis.

 

Did you find this article informative?

What is your view about this?

Do you have any related queries regarding this?

 

If you really liked my article do comment below.

 

If you have any query in your mind do write in the comments below. I will try my best to answer all the queries.

 

About me: I am on a mission to awaken the inner potential of 1,00,000 people by helping them build and grow through my knowledge creation ecosystem and live a peaceful life.

 

I learn-do-create.

 

Thank you

What is the secret of top branded business? How to attract customers?

What is branding?

Branding in simple words is creating a unique memorable identity through behavior, habits and qualities. Creating a particular perception or an inbound attitude of the brand in the mind of your customer.

What do you mean by brand positioning?

  brand-position
Different aspects of brand positioning

Brand positioning means positioning your identity or brand in a different and unique way. So that people will always remember you for those specific reasons having some unique qualities, habits and nature of behavior that is bound to have only with you, your product or your service.

What are different types of brand positioning strategies?

Brand positioning is the process of positioning your brand in the mind of your customers.  Different strategies can be applied to represent your brand in a unique way, which is different than your competitors.

For example a unique Logo, creative approach of product, unique packaging technique and so on.

The strategy should never be based on price tags, similar looking design, logo or Art.

Introduction:

Today I was going through my mails, one of the mails caught my attention. This mail is from one of my students named Shashank.  Shashank is a 34 years old business man. He has a small startup business, which is run and handled by 5 members in partnership.

Shashank is married having one son of 7year old son. He lives in Mumbai city. His business constitute of providing service of cleaning of electronic home appliances.

 They take order of cleaning one or more home appliances as per the requirement of the client taking into consideration the availability of number of workers needed for the job.

He wrote that, previously there was no competition in his business. Now, since there was vast increase in working population the demand for their business too increased.

This resulted in many people starting the home cleaning, home appliances cleaning and electronic appliances cleaning business. Which obviously was hampering his business growth.

Thus, he asked me to give some tips that he found helpful for him to bring his business up. I am going to share the same things I shared with Shashank here for he found it very useful to grow his business.

Why is it necessary to do Brand positioning?

Brand positioning is necessary because we need a unique identity of our brand that outstand in the crowd of competition.

We need to understand that each individual has his/her own perception and view about a particular brand that comes from their cultural aspects, traditional approach, by word of mouth from people around, past experience of other product or service of that brand.

How important is Repositioning of the same Brand?

Repositioning of brand is as important as brand positioning.

 brand-reposition
Aspects to be considered for brand repositioning

This is because many companies try to copy, replicate the criteria used by one or other company for branding.

They just add that same criteria to upscale their own business too, thereby creating a large number of dummies. This doesn’t work for long so this hamper their growth.

When customer sees a large number of companies bidding for same aspect or feature in their product or service too.

They either search for a unique branding aspect by a business, if the product or service they are buying has an important value addition aspect in their lifestyle.

Otherwise they just pick any brand product or service if it is not bringing any value addition in their lifestyle no matter whichever product or service they use.

On the other hand, if the business entity decide to reposition their brand based on principle purpose of their business and follow this principle in every aspects of the business then they have higher chances of regaining the trust of their customers.

Hence Repositioning brand specifying the unique value, the business is providing through its product or service is very important to attract the customers back.

What are the Brand Positioning Strategies?

Applying unique strategy which is in alignment with the principle purpose of business that impart value to the lifestyle of customer is called brand positioning strategy.

For example:

Business Strategy
Nike “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. This positioning statement from Nike is simple, direct, and tangible.
Apple For individuals who want the best personal computer or mobile device, Apple leads the technology industry with the most innovative products
Amazon Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.
Toyota The Toyota brand thinks big. The brand is motivated by technological innovation and believe in doing better. Hence having continues new models. Provides for a broad market form low income corolla to the Luxurious Lexus
Thus, we see here the brand positioning statement is focused on the principle purpose of the business that is in alignment with the customer’s need but presented in form of the target customer’s perception.

Here is Toyota’s brand positioning in a nutshell:

These are the various aspects we need to take into consideration for a Good Brand positioning:

In this Graphical representation we come to know how customer perception plays an important part on their purchase intention far more than their need for quality of product:

What is the process of brand positioning?

In order to identify the unique qualities of your brand based on which we can amalgamate brand positioning statement. What differentiate you from your competitor?

There are 7 key steps for Brand positioning strategy process that is vital for the growth of any type of business.

brand-strategy
Different aspects to be considered for creating a unique brand positioning strategy Thanks to Infiniti for this unique image representation.

 

 

  1. Determine how your brand is currently positioning itself.
  2. Identify all your direct competitors.
  3. Understand how each competitor is positioning their brand.
  4. Compare your positioning to your competitors to identify the gaps which can become opportunity for your uniqueness.
  5. Develop a distinct value- adding positioning idea.
  6. Craft a value based unique brand positioning statement after checking the efficacy.
  7. Test the efficiency of your brand positioning statement by doing SWOT analysis of not only your brand statement but also of your competitor.

How to craft a brand positioning statement?

Here are 4 essential elements to take into consideration for crafting a a Good brand positioning statement:

Brand-crafting
Factors to be considered for Crafting Brand positioning
  1. Target customer: Take into consideration the results of demographic as well as attitude or perception of your target customer from a recent survey done.
  2. Market definition: Identify the aspects of your product that are having same or lower quality than your product as well as the aspects in which your product is better than your competitor. Now, ask how important are these positive aspects important to your target customer?
  3. Brand promise: Identify the compelling (emotional as well as rational) value your product has over the competitor.
  4. Reason to believe: Search for a compelling evidence that you can present to your target customer that is appealing to your customer.

After thoroughly going through these four steps you are prepared to craft your brand positioning statement.

What is the objective of Brand positioning?

The main objective of brand positioning is to integrate your brand position in your target customer’s mind. Though it looks very simple it is not so easy.

To get into the mind of your customer you need to follow the same principle or code of honor in each level of your business hierarchy in all the departments not only in production and sales but also in legal accounts and HR departments too. This doesn’t stop within the organization these principle need to be followed in marketing and branding, it also includes the approach towards the customer.

The principle based values if observed in each and every hierarchy of the business entity, by the target customer in his/her past experience of the product or service obtained of the same business entity or even heard by word of mouth from someone they trust. Then, this creates a perception in the mind of that customer about authenticity and reliability of the products of your organization.

Thus, the principle purpose, vision or mission of any business entity should always be in alignment with its code of conduct or behavior and marketing, in other words they need to, “walk their talk”.

Since, this principle is lacking in many business entities their growth too is hampered.

How do you find this article to be?

Did it gave you in depth information?

Did you find this information superficial?

What is your approach towards it?

What are the points you feel should have been added in it?

What is missing from your point of view?

How relevant was this information for you?

If you really liked my article do comment below.

Thank you

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What is Branding?

What are the types of Branding?

 

Different types of branding:

Branding can be done in various ways depending on the target customers, geographical area. Some of the types of branding are:

Global branding

Personal branding

Geographical branding

Cultural branding

Packaging branding

Product branding

Strategy branding

Design branding

Logo branding

Luxury branding and so on.

 

Why Branding is important? What is Product Branding?

 

Branding is important for it makes you, your product or service known to your customer in an unique appealing way.

Which are the important aspects to be kept in mind for Product Branding?

 

Branding, advertising, designing, creating logo, packaging….

what does a business require?

People their personality and authenticity of them as a person are these aspects useful in a business?

These and many such questions will be answered here.

Why people do branding?

business branding strategy
Branding

 

What is the need of advertising?

 

Why do firms spend in creating a logo?

 

Top notch Business entities can invest in advertising, preparing an attractive purpose driven logo and design for their products which will help in branding their products in unique way. So that their products are always remembered by their customers.

What about small business entities?

 

What is Branding?

 

Branding is like a thread in a necklace which binds together all the beads of marketing using a unique idea to build trust of customer by adding value to their life. This is done by using different strategies in different aspects of branding.

 

What is Product Branding?

product-branding-strategy
Branding strategy

 

 

 

 

 

 

 

 

 

 

If we decide to apply each and every rule to our product branding it will be difficult for the product to qualify for advertising, branding or sale. In other words, a single product can qualify some or most of the procedures but to qualify each and every rule will be difficult, hence product branding is tough.

Product branding is the process of marketing a product or service in a very unique way of having many different perspectives integrated in a single soul principle of purpose of business.

An effective brand strategy gives you a major edge in increasingly competitive markets. In simple words, your brand strategy can build authentic trust of customer in your products.

Let’s consider for example a business owner wants to launch his new product which is a washing machine. Since this business was newly launched, the business owner was afraid of getting a branding strategy for upscaling the sale of his product-washing machine.

In marketing we are given a list of rules, check lists or procedures to follow while advertising, branding and selling any product.

branding principle
Now how to do product branding?

 

 

 

 

 

 

 

 

 

You will say as per the procedure the product should qualify each and every rule in the procedure to be fit for coming in market for sale.

Now what? Is this what you are feeling?

Relax! Though all products have to pass certain marketing rules, there is a thumb rule – the Principle of marketing which is unique to any product and any type of marketing may it be branding, advertising or selling.

Out of which principle is the main and foremost of all.

Principle of any business is based on its Vision, Mission or Purpose to serve their customers. This purpose is to Add Value to their customer’s lifestyle or life depending on the product.

Business can use this principle of purpose in their own firm in a strategic way, to brand their each and every product.

How?

You will say how any business can use one single principle for branding all of its products?

It is possible!

The Purpose, Mission or Vision of a business is always one unique thing to add value.

Suppose, a business is selling sports attire studs, sports shoes, socks, running shoes, T-shirts, trousers and so on to their clients.

The purpose of the business is to add value of a comfort feeling to their customer’s lifestyle. This principle of adding value to their customers is integrated through adding value to each and every product in the business, adding value in production of each product, adding value by treating each and every employee with humanity regardless of their position, adding value by living life on principle.

Branding Principle

 

Principle:

Though the products are different, the principle of advertising, branding and selling is unique that is, “Be Limitless” – Constantly strive to give the Best with the Ease and Comfort feeling acquired by wearing their sport products.

Strategy:

brand strategy

 

 

 

 

 

 

 

 

 

 

 

We use this principle strategically to advertise and brand the different products using top celebrities of sport or champions as influencers to promote products.

Hence, you see that it is pretty simple by inculcating the Core Value of the business in the mind of clients we can gain trust of our customers.

Logo and color scheme:

brand design
Creativity

We can use a unique color scheme to standout their brand or logo of business and product branding in an array of different business.

 

Design:

We can develop a creative, unique or innovative design for our products that make them standout differently representing their business brand in their category of products. This is the second most important aspect of business.

Packaging and delivery:

The more attractive and appealing package will it be with a small note from CEO of the business will add value to the product and help in building personal trust of customer.

Consistency:

business principle

There should be a consistency in the color scheme used for product logo and product design. This help the customer to always remember it and relate it while buying any sport product in form of an image of the brand. Thereby gaining the trust and royalty of customer for the business.

Consistency also plays an important part in attracting customers. If business is consistent in providing value to customer throughout its journey then the customers are always loyal to buy from them.

Conclusion:

Now I am sure, you will definitely agree that if a business is ethically preparing products that add value not only to customer’s life or lifestyle but, also to the life of all employee. Then by branding on the principle of that value addition in a strategic way without investing much in preparing very fancy or attractive logo and unique color scheme design or advertising on media heavily. Any Business can grow and build mass trust in an authentic manner.

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