Brand Identity: Is there a difference between brand identity and person’s identity?

Brand Identity: Is there a difference between brand identity and person’s identity?

What is brand identity?

Before understanding brand identity, I want to ask you one question?

Think for instance, what is your identity?

 

branding_strategies
Ideas

Now tell me, if we think of our identity, is it just our name or something more than that?

 

Along with our name, it is how people know us as a human. In other words, it is a perception people around us have about us. They identify us as a specific type of person based on certain habits and some specific behavior we have with respect to them and others. Accordingly, they make certain perception of our identity.

 

Similarly, Brand identity is the perception people have created in their minds about the business entity depending on work that business has done for the wellbeing of people.

 

How authentic is it?

 

Was it done to show in media to gain trust of people or it is done on an authentic base.

People identify the purpose of any business based on behavior of the business in building their brand in the market.

What Product or service they have?

Some business tell qualities of their product or service to attract customers. This type of branding in a business is sale based. They are only telling what they have, that’s it.

 

So, obviously people make a perception that this brand is just trying to pull their money and they don’t care or bother whether people have that extra money to buy it or they are going in pains to buy it.

How useful is the product or service?

Some business advertise about the benefits their customers will get after buying the product or service that business is offering. This type of branding in a business expresses how the product or service will solve their problems.

 

So such business gain some trust of customers in the product or service due to their branding method as they perceive that their problems are being solved by these business entities so consumer’s perception of such business is good.

What is the purpose of business?

Some other business entities brand their products or services in a very different unique way. This branding is so unique that it can’t be copied by any other business entity.

This is because their business branding is based on the principle purpose and intention of the business which is for the good and wellbeing of their customers.

 

In other words, they use customer centric branding strategy which is unique principle based. This branding definitely gains trust of people.

People perceive that such business thinks day in and day out only to create a better life for them. So, such business branding entities gain Mass Trust.

Conclusion:

Now, you see the identity of any business entity totally depends on the way the branding is done and most importantly perception of the people about the business entity.

So, it is clear that be it the identity of a person or a business brand, in life identity depends on the principle purpose and intention that person or business brand keep.

 

 

IMPORTANCE OF AUTHENTICITY IN BRAND IDENTITY

 

Here is a list of points that should be taken into consideration to build an authentic brand identity.

 

  1. Be human:

 

  • Almost, most business organizations try to upscale their product or service by providing the qualities their product or service is giving over their competitor’s product or service to prove themselves more efficient than their competitor.
  • While doing so they try to give a more appealing value to their product or service over their competitor’s product or service.
  • In this practice, they end up spending more on creating colorful logo, creative design and running advertises to brand their product or service more appealing to their consumers than their competitors.
  • They forget that, their consumers are human a social animal who trust and believe other human being and not any logo, design, advertise or brand of product or service.
  • PEOPLE BELIVE PEOPLE AND NOT ANY LOGO OR BRAND as such. A renowned phrase in our national language “LOG LOGOAN SE BAANATE HAI LOGO SE NAHI”.

 

  1. Focus on relationship building:

 

Most Business entities spend lot of time and money in telling about themselves, their organization, their employees and products or services they impart.

 

Following points should be taken into consideration by business entities.

 

  • They forget that consumers or people are not interested in knowing what they are as a business.
  • On the contrary, Consumers are interested in knowing what do the business entities think of their problems and needs.
  • Do the business find out how their consumers life will become comfortable after using the product or service of these business
  • Ask for comments, feedback and reviews from the consumers to understand their needs.
  • Consumers feel the value imparted to them by asking their feedback and comments. This build trust of consumers on

 

  1. Talk to real people:

 

Understand the views of consumers through social media channels and emails.

 

  • Business entities should not just sell their products and sit back like the past times of business.
  • Previously, consumers didn’t had voice to express their views about a product or service.
  • Now, consumers are aware of their rights of getting quality service and quality product.
  • People engage on social media to openly talk and comment on different brands and business.
  • Business entities can now impart their mail id and social media presence on linkedIn, Instagram, Facebook, Youtube and so.
  • Consumer give their real view about the business, product or service as it is a community poll.
  • This way any business can easily identify their image in the eyes of people.
  • .This can help business entities identify the true problems their consumers are facing and their true needs.
  • This information can be used to create right products and services with right features to it that will fulfill their consumer’s needs.

 

  1. Show yourself:

 

Business needs to walk their talk.

  • Business should work genuinely to build product or service to fulfill their consumer’s needs.
  • The business head, CEO should openly communicate with all levels of his/her employees.
  • One example of this authentic ethical behavior is in Godrej all the categories of employees and heads sit and eat in one single the same food cooked in the company’s canteen.
  • The above example represents equality and humanity of this business
  • This behavior of the business imbibe trust and honesty of this business in the minds of people.

 

  1. Read More:
  • Business entities should keep updating and building the knowledge of thier field.
  • Business entities should always be aware of the steps taken by other business and the reasons for it.
  • Business head keep reading about successful business and applying the inputs they get to build and grow their own
  • Business entities should keep themselves aware of the growing technologies and methods of running business to keep themselves at par with the changing age or be agile.

 

  1. Build your strength:

 

  • Business shall do SWOT analysis.
  • Business entities should identify their strength and weakness in comparison to their competitors.
  • Business entities can work on their strengths to compete in the market.
  • Business entities should identify the gaps where there competitors are lacking and they can gain by building the desirable product or service that is needed by their consumers.

 

Hence, we saw how by understanding consumers perception and knowing their needs and requirements in a humanly manner any business can grow without spending needlessly on unnecessary aspects of building their identity.

 

Now tell me, if we think of our identity, is it just our name or something more than that?

 

Along with our name, it is how people know us as a human. In other words, it is a perception people around us have about us. They identify us as a specific type of person based on certain habits and some specific behavior we have with respect to them and others. Accordingly, they make certain perception of our identity.

 

Similarly, Brand identity is the perception people have created in their minds about the business entity depending on work that business has done for the wellbeing of people.

 

How authentic is it?

 

Was it done to show in media to gain trust of people or it is done on an authentic base.

People identify the purpose of any business based on behavior of the business in building their brand in the market.

What Product or service they have?

Some business tell qualities of their product or service to attract customers. This type of branding in a business is sale based. They are only telling what they have, that’s it.

 

So, obviously people make a perception that this brand is just trying to pull their money and they don’t care or bother whether people have that extra money to buy it or they are going in pains to buy it.

How useful is the product or service?

Some business advertise about the benefits their customers will get after buying the product or service that business is offering. This type of branding in a business expresses how the product or service will solve their problems.

 

So such business gain some trust of customers in the product or service due to their branding method as they perceive that their problems are being solved by these business entities so consumer’s perception of such business is good.

What is the purpose of business?

Some other business entities brand their products or services in a very different unique way. This branding is so unique that it can’t be copied by any other business entity.

This is because their business branding is based on the principle purpose and intention of the business which is for the good and wellbeing of their customers.

 

In other words, they use customer centric branding strategy which is unique principle based. This branding definitely gains trust of people.

People perceive that such business thinks day in and day out only to create a better life for them. So, such business branding entities gain Mass Trust.

Conclusion:

Now, you see the identity of any business entity totally depends on the way the branding is done and most importantly perception of the people about the business entity.

So, it is clear that be it the identity of a person or a business brand, in life identity depends on the principle purpose and intention that person or business brand keep.

 

 

IMPORTANCE OF AUTHENTICITY IN BRAND IDENTITY

 

Here is a list of points that should be taken into consideration to build an authentic brand identity.

 

  1. Be human:

 

  • Almost, most business organizations try to upscale their product or service by providing the qualities their product or service is giving over their competitor’s product or service to prove themselves more efficient than their competitor.
  • While doing so they try to give a more appealing value to their product or service over their competitor’s product or service.
  • In this practice, they end up spending more on creating colorful logo, creative design and running advertises to brand their product or service more appealing to their consumers than their competitors.
  • They forget that, their consumers are human a social animal who trust and believe other human being and not any logo, design, advertise or brand of product or service.
  • PEOPLE BELIVE PEOPLE AND NOT ANY LOGO OR BRAND as such. A renowned phrase in our national language “LOG LOGOAN SE BAANATE HAI LOGO SE NAHI”.

 

  1. Focus on relationship building:

 

Most Business entities spend lot of time and money in telling about themselves, their organization, their employees and products or services they impart.

 

Following points should be taken into consideration by business entities.

 

  • They forget that consumers or people are not interested in knowing what they are as a business.
  • On the contrary, Consumers are interested in knowing what do the business entities think of their problems and needs.
  • Do the business find out how their consumers life will become comfortable after using the product or service of these business
  • Ask for comments, feedback and reviews from the consumers to understand their needs.
  • Consumers feel the value imparted to them by asking their feedback and comments. This build trust of consumers on

 

  1. Talk to real people:

 

Understand the views of consumers through social media channels and emails.

 

  • Business entities should not just sell their products and sit back like the past times of business.
  • Previously, consumers didn’t had voice to express their views about a product or service.
  • Now, consumers are aware of their rights of getting quality service and quality product.
  • People engage on social media to openly talk and comment on different brands and business.
  • Business entities can now impart their mail id and social media presence on linkedIn, Instagram, Facebook, Youtube and so.
  • Consumer give their real view about the business, product or service as it is a community poll.
  • This way any business can easily identify their image in the eyes of people.
  • .This can help business entities identify the true problems their consumers are facing and their true needs.
  • This information can be used to create right products and services with right features to it that will fulfill their consumer’s needs.

 

  1. Show yourself:

 

Business needs to walk their talk.

  • Business should work genuinely to build product or service to fulfill their consumer’s needs.
  • The business head, CEO should openly communicate with all levels of his/her employees.
  • One example of this authentic ethical behavior is in Godrej all the categories of employees and heads sit and eat in one single the same food cooked in the company’s canteen.
  • The above example represents equality and humanity of this business
  • This behavior of the business imbibe trust and honesty of this business in the minds of people.

 

  1. Read More:
  • Business entities should keep updating and building the knowledge of their field.
  • Business entities should always be aware of the steps taken by other business and the reasons for it.
  • Business head keep reading about successful business and applying the inputs they get to build and grow their own
  • Business entities should keep themselves aware of the growing technologies and methods of running business to keep themselves at par with the changing age or be agile.

 

  1. Build your strength:

 

  • Business shall do SWOT analysis.
  • Business entities should identify their strength and weakness in comparison to their competitors.
  • Business entities can work on their strengths to compete in the market.
  • Business entities should identify the gaps where there competitors are lacking and they can gain by building the desirable product or service that is needed by their consumers.

 

Hence, we saw how by understanding consumers perception and knowing their needs and requirements in a humanly manner any business can grow without spending needlessly on unnecessary aspects of building their identity.

 

I am sure, you have got many new ideas to grow your business after going through my blog article.

Do let me know your approach to this article on business identity.

If any questions in your mind have remained unanswered in this article then do comment below to ask them.

Also, comment on how you felt after going through this article?

 

About me: I am on a mission to help 1.00.000 people identify their inner talent and build and grow it to live a peaceful life.

-Mrunali

 

Thank you.

Does your business have what it takes to succeed in today’s increasingly competitive marketplace?

Brand strategy must consider the purpose, intention of business in tune with product positioning.

Why is brand strategy so important?

 

Introduction:

 

Brand Strategy:

Strategic representation of your brand to attract and appeal your customers based on principle of serving them with quality and determination is brand strategy.

 

Proven 14 steps for building a brand strategy:

 

brand-strategy

What is the need of building a personal brand?

  • Develop your internal brand:

Internal brand constitute of substance-the principles of your business in 4 different form- your purpose, vision, mission and values.

 

  1. Purpose – Your intention of serving your customer-internal belief statement.
  2. Vision—Aspirations of achieving success.
  3. Mission—Commitment-Attain committed goals.
  4. Values—Holds in place the purpose, vision and mission of business.

 

Why you should craft a unique brand position?

brand-design

  • Position your brand:

  1. Define your target audience-understand in depth all aspects of them.
  2. Take into consideration their problems regarding their needs for which your product is a solution.
  • Identify your competitors: Map your market landscape-know the competitors present in market and what your audience are getting from them.
  • SWOT analysis:
  1. Know your competitors strengths and weakness in the product which is appealing to your customers.
  2. Search for a gap in the strengths of what your competitor is serving which can become your opportunity to serve your customers.
  3. Use a different strategy than your competitor that appeals the customers.

 

Why you should express the qualities of your product and brand?

brand-strategy

  • Brand Expression: Expressing the feel of your business for your customers.
  • Brand character:

Brand character represent personality, authentic authoritative brand voice of your business.

  • Shape your brand personality:

Personal characteristics are in alignment with the code of conduct in business that connect and infuse these characteristics of your brand with your products in an authentic way that appeal your customers.

  • Identify tone of your own brand voice:

What we say to our audience is important but how we say it is more valuable.

  • Verbal expression:brand expression

Communicating your brand expression through words.

  • Create your own brand name and Tag line:

Search for a unique trustworthy product serving related idea that clearly represent your brand Identity, use it as your brand name. Add a tag line mentioning the purpose of your business. Along with a promise of commitment to serving customers.

  • Core message:
  • Expression of your principle purpose of creating business and products needed by your customers.
  • Spicy telling:

Expressing the all above statements in an attractive and appealing manner to your customers.

 

How you can reach your brand expression to your customers?

 

Visual expression:brand-strategy

Communicating your brand expression through media and advertisements.

  • Visual identity:

Create your own unique brand logo that represents the purpose of your business.

  • Design a unique advertising strategy to limelight your product is in alignment with the purpose of your business.
  • Typography:

Represent your product in printed format in such a way that your customers feel they need it and want to buy it to fulfill their need.

  • Develop your messaging strategy:

How you are going to convey your message to your customer. What do you want to convey?

  • Craft your own original brand story:

Write an original story of the purpose and intention behind the setup of your business. Telling your belief and commitment for serving the customers.

  • Presence:

Brand and advertise your product in all possible media and typographs where your customers will see it. Be it physical stores, books, journals, e-commerce and so on.

Even if a desktop version of your marketing content looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely they are to purchase.

brand-authenticity

Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they’ll continuously want to engage with.

Making Effective Digital Marketing Strategy is really a big task. You have to do a lot of homework for that.

First of all, make sure you know all the aspects of Digital Marketing that are very much needed in the task you are going to put on.

Now when you are ready to make strategy for this, lets consider some points:

  • Decide who are your Customers: You must be knowing who you are selling to. It is the most important step to find – Who, When, What, and Where your customer is.
  • Check for their Interests: The audience never responds to that content/information they are not interested in. So you must work on it, and have to do some research on the interests of your targeted customers to approach them in a better way.
  • Create Engaging and Interesting Content: When connecting with the customer, you must seem to be interesting to them. Your content must engage them within your words so that they may not loose interest in you and read your content till the end. This is the only way you can convey your idea to your audience.
  • Offer a Deal that Excites Both: The customer will only work with you if he feels that he is getting more than what he is paying. So try to create a deal that may not offset you and also make the customer happy with the deal.
  • Use your Digital Marketing Skills: Now the time has come when you have to show up your skills and impress the customer.
  • Follow up: Now the time came for the follow ups. Its always said, “Once a customer, always will be a customer”. Once someone have hired you for your service can also be turned out to your customer again, the only thing you need to do is a better Follow up. You can also use your digital marketing skills here, like –
    • Social Media Marketing,
    • Email Marketing,
    • Influence Marketing, etc.

personal-brand

Conclusion:

 

Thus, we have seen there are many aspects which needs to be taken into consideration while branding a product or a service. These may be to craft your brand collateral, devise brand awareness strategy, position to launch your brand then every time analyze, optimize and evolve using SWOT analysis.

 

Did you find this article informative?

What is your view about this?

Do you have any related queries regarding this?

 

If you really liked my article do comment below.

 

If you have any query in your mind do write in the comments below. I will try my best to answer all the queries.

 

About me: I am on a mission to awaken the inner potential of 1,00,000 people by helping them build and grow through my knowledge creation ecosystem and live a peaceful life.

 

I learn-do-create.

 

Thank you